Unlocking the Secrets of Perfume: What Every Customer Should Know

Perfume is more than just a fragrance—it’s an experience, a memory, a signature. At Tamafi, we believe that every customer deserves to understand what goes into the bottle they’re wearing. Whether you’re shopping for your first signature scent or exploring new options, here’s everything you need to know about perfume—explained simply and beautifully.

1. What Is Perfume, Really?

Perfume is a blend of aromatic oils, alcohol, and water designed to give a pleasant and lasting scent. It’s a careful mix of art and science, crafted to tell a story or evoke emotion through smell.

2. Understanding Perfume Notes

Perfume is made up of three layers of notes, which unfold over time:

• Top Notes: These are the first scents you smell. They’re light, fresh, and last around 15–30 minutes. Common examples: citrus, mint, lavender.
• Middle Notes (Heart Notes): These develop once the top notes fade. They make up the core of the fragrance and last several hours. Examples: rose, jasmine, cinnamon.
• Base Notes: These are the deepest scents that appear last and linger the longest—up to 24 hours or more. Examples: sandalwood, musk, amber, vanilla.

Together, these notes create the unique identity of a perfume.

3. Types of Perfume Concentration

Perfumes come in different strengths. The more concentrated the perfume oil, the longer it lasts—and usually, the more it costs.

Type	Oil Concentration	Longevity
Eau Fraîche	1–3%	1–2 hours
Eau de Cologne	2–5%	2–4 hours
Eau de Toilette	5–15%	3–5 hours
Eau de Parfum	15–20%	6–8+ hours
Parfum/Extrait	20–30%+	8–24+ hours

4. How to Choose the Right Perfume for You

• Know Your Style: Floral for romance, citrus for freshness, woody for depth, spicy for confidence.
• Consider the Occasion: Lighter scents for daytime or summer, richer ones for evening or winter.
• Test Before You Buy: Spray on your skin, not just paper. Fragrance interacts with body chemistry.
• Wait & Smell: Let it settle. What you smell in the first 5 minutes is not what it will be in 2 hours.

5. How to Apply Perfume Correctly

• Spray on pulse points: wrists, neck, behind ears, inner elbows.
• Don’t rub after spraying—it breaks down the scent molecules.
• A little goes a long way, especially with stronger concentrations.

6. How to Store Perfume Properly

To make your perfume last longer:

• Store in a cool, dark place
• Avoid direct sunlight or heat
• Keep the cap on tightly to avoid evaporation

7. Fun Facts About Perfume

• The word “perfume” comes from Latin “per fumum”, meaning “through smoke.”
• Scent is strongly tied to memory—the right perfume can take you back in time.
• A good perfume is like an invisible outfit—it completes your presence without saying a word.

Final Thoughts

Perfume isn’t just a product—it’s a personal expression of who you are. At Tamafi, we don’t just sell perfumes; we help you discover a scent that tells your story.